Wednesday, October 13, 2010

Take a Lesson on Creativity from Steve Jobs

This article from Business Week is the result of a study of Apple, and particularly Steve Jobs, on how changing our perception can move us from just seeing things, to seeing them in a way that spurs real innovation. It's short, and good reading.

The most important line in the whole thing is near the end, about how our minds will fight us the whole way.... at least for a while.

Read it here.


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